A Comprehensive Look at The Column6 Platform
Column6 has built an assortment of ad delivery tools – from pacing, identity, and pod management to IVT filtering – all with the purpose of bringing transparency to the advertisers.
Giving publishers the ability to set up ad pods with functionality like ad sequencing, competitive separation, and deduplication.
Streamlining demand sources into a single request, allowing managed demand to compete against programmatic demand.
White Label & Customized Platform
Built for publishers in need of a self-serve option. Customized colors, logos and domains for a seamless brand integration. Includes out-of-the-box DSP integrations, ad serving and real-time analytics.
Built for channel operators, VMPDs and content creators. Designed to accurately and easily allocate inventory to multiple platforms for monetization.
1st- and 3rd-party targeting and measurement integrations guarantee the right audience is reached at all times.
Helping manage, sell and optimize available inventory on websites and mobile apps in an automated and efficient way.
Cloud-based Analytics allows for nimble, fast and accurate decision making, leading to highly optimized campaign delivery and ensuring successful KPIs. All reporting is customizable and can be delivered on a schedule.
What Can You Expect of Column6?
The Best Tech Available
- Real-time analytics
- 24-hour access to everything you need
- Better measurement tools
- Modern CTV spec support
- Customized plans, managed by us
- Leverage 1st- and 3rd-party data
- DMA/ZIP Code targeting
- Focus on consistent volume
- Force your buyers to compete for the highest price
- Support for performance clients
- Run managed service campaigns at fixed prices
- Support for interactive CTV formats
- Targeting: DMA/ZIP, 1st- and 3rd-party data