DigitalReef Acquires Connected TV Advertising Management Platform Column6
DigitalReef Acquires Connected TV Advertising Management Platform Column6
Column6 offers a comprehensive set
of inventory and monetization tools for CTV apps.
We provide purpose-built technology and white-labeled ownership, to promote better transparency into transactions and value.
C6 Products & Capabilities:
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CTV ad delivery tools including pacing, identity, pod management, IVT filtering and unified auction
CTV-specific marketplace that brings buyers and sellers closer together
Comprehensive reporting for optimization, billing and troubleshooting
Advanced CTV-specific 1st and 3rd Party audience targeting and 3rd party measurement
Integrations with 20+ programmatic partners to supplement direct sold efforts
News and Updates
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12 June
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We Couldn’t Find a Marketplace Tailored to Connected TV, So We Built One.
Connected TV is a unique space with its own strengths and challenges. Rather than retrofitting existing infrastructure, we built our platform specifically for transacting CTV.
Our platform brings supply and demand closer together through better transparency and more optimized paths, helping eliminate waste for both sides.
We provide a platform and tools that address specific CTV needs, and it’s all built by an experienced team that knows the ins and outs of the format.
Partnerships
We focus on business and technology relationships that further improve our CTV capabilities and offering.
