All of our info is up for grabs but we’d love to keep you updated.

So sign up for our newsletter to gain access to this article now and lots of related content in the future.

ViacomCBS Taps IMS as Pluto TV Marketing Representative Latin American; Column6 to Power Ad Transactions

ViacomCBS Taps IMS as Pluto TV Marketing Representative Latin American; Column6 to Power Ad Transactions

by column6

October 18, 2022

ViacomCBS Taps IMS as Pluto TV Marketing Representative Latin American; Column6 to Power Ad Transactions

March, 2021 – ViacomCBS Networks Americas has announced an agreement with Internet Media Services (IMS) to add ViacomCBS’s AVOD OTT Pluto TV, officially launched in Latin America last year, into its commercial partners ecosystem for some markets in the region.

IMS will exclusively represent Pluto TV in several Latin American markets, such as Colombia, Chile, Ecuador, Peru, Central America and the Caribbean, while also being able to negotiate commercial agreements in other countries in the region, such as Argentina, Brazil and Mexico. The agreement will be part of the IMS offer, within its Connected TV marketplace, an initiative that offers advertisers access to an audience that consumes content through CTV devices. The partnership agreement between ViacomCBS and IMS will allow Pluto TV to join IMS’s portfolio of strategic partners, made up of LinkedIn, Twitter, Warner Music, Twitch, Activision Blizzard Media, EA Games and Snapchat in Latin America. To make this alliance effective, IMS will work together with Column6, part of a previously announced partnership between the two companies.

“We are proud to be able to run this exclusive partnership with Pluto TV, which is a platform that has been experiencing great growth in a category that consumers have adopted very quickly. We believe that advertisers will find in this alternative an opportunity to boost their businesses”, reported Ignacio Vidaguren, CEO at IMS.

From ViacomCBS they have also expressed themselves on the partnership through Eduardo Lebrija, EVP & CCO at ViacomCBS Networks Americas. “Pluto TV has set a trend in Latin America since its launch, and based its business strategy on successful partnerships with leading partners at all levels. We are sure that the alliance with IMS will be very beneficial, since Pluto TV is an ideal platform for advertisers to find a safe investment environment, in a totally new AVOD offering, with more than 70 channels with the best content, totally available for free”, reported the executive.

Column6 will power the programmatic availability of IMS’s Pluto TV inventory in the region, utilizing their ad management platform built specifically for Connected TV. This will enable advertisers to set up automated ad campaigns through IMS with confidence and transparency, and ensure they can target the audiences and channels they desire.

ViacomCBS reported that Pluto TV features more than 150 content partners in Latin America and already offers 70 channels, available in 18 Latin American countries. In addition, the AVOD OTT already reports more than 36 million monthly active users globally. In the SVOD field, the company relaunched Paramount+ in the region last Thursday.

More Articles
For You

DigitalReef Merges with Gamers Club in Historic Deal to Disrupt $360B Gaming and Digital Media Market

DigitalReef Merges with Gamers Club in Historic Deal to Disrupt $360B Gaming and Digital Media Market

link
Column6 & IMS Partner for Development of Latin American Connected TV Exchange & Sales Efforts

Column6 & IMS Partner for Development of Latin American Connected TV Exchange & Sales Efforts

Column6’s software will power ad serving and transactions for the...

link
Column6 Partner News: Atedra Adds CTV/OTT to Digital Advertising Inventory Through Partnership with Media Pulse

Column6 Partner News: Atedra Adds CTV/OTT to Digital Advertising Inventory Through Partnership with Media Pulse

“We are very excited to enable a trusted, Canadian-owned and...

link
Column6 & Pixalate Partner to Continue to Protect CTV Advertising in the US & LatAm

Column6 & Pixalate Partner to Continue to Protect CTV Advertising in the US & LatAm

Pixalate will provide Column6 with invalid traffic (IVT) detection and...

link
DigitalReef Completes Acquisition of Connected TV Advertising Management Platform, Column6

DigitalReef Completes Acquisition of Connected TV Advertising Management Platform, Column6

In order to unlock the connected TV experience for our...

link
Translate »