Leading the modernization of Connected TV advertising

Column6 is comprised of video and tech veterans with deep expertise in ad delivery and television. We lean on our experience to build products that push CTV advertising forward for our partners, and we aim to humanize the experience with real relationships and reliable customer service.

Leading the modernization of Connected TV advertising

Column6 is comprised of video and tech veterans with deep expertise in ad delivery and television. We lean on our experience to build products that push CTV advertising forward for our partners, and we aim to humanize the experience with real relationships and reliable customer service.

WE UNDERSTAND

the distinct challenges of CTV ad delivery and programmatic transactions

WE SIMPLIFY
for the unique complexities of digital inventory meeting linear TV buying behavior
WE DEVELOP
proprietary technology that is easily adapted and flexible to our partners’ needs

Delivering Advanced Ad Delivery Technology

Connected TV applications require a unique set of tools to manage and optimize advertising spend, which isn’t being solved by the repurposing of legacy platforms. We are marrying the best proven programmatic tech with new CTV-focused solutions and hands-on expertise to do this, including innovation in:

Header Bidding
Advanced Pod Management
Advanced Audience Targeting
CTV-Specific Campaign Optimization
Powering Direct Buy/Sell Relationships

The CTV market is evolving quickly, but the importance of the relationship between the buyer and seller remains unchanged. Our team, our products and our model are built to encourage transparency, efficiency and direct connections between buyer and seller. Our goal is to shorten the ad supply chain, and build the next generation of media together with our customers.